Consumers still wary when eating out
Consumers are eating out less often during March than in the same period last year according to Friary Marketing and Consulting Group’s (FMCG) latest QuickBite consumer eating out survey.
Moreover the number of people claiming to eat out fell to the lowest since FMCG started its survey.
The findings, based on data prepared for FMCG by one of the country's top polling organisations reflect a report a few days earlier in the Times based on an on-line poll answered by a random & unrepresentative 2,400 Times readers, a majority of whom claimed to be eating out less often because of the rising cost of living.
However, the good news is that although volume consumption is down, when they do eat out consumers are spending much more, with average per capita spend up some 11% on last year.
This is partly because Mother's Day fell within the survey period this year, whilst last year it occurred after the survey period, and indicates consumers are saving their money for a special occasion meal.
Nevertheless, despite the inclusion of Mother's Day in this year's data, total consumer expenditure on eating out came in 1.3% adrift of last year.
Findings are based on interviews amongst a demographically representative sample of 1047 adults, GB, over the weekend 7th-9th March inclusive.
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