Burger King’s apple fries deemed a success

Burger King has announced that the launch of apple fries has been a success with sales in the US 85% higher than originally predicted.

Fresh Apple Fries are fresh-cut, skinless red apples sliced to resemble real French fries. More than three million servings have now been reached.

Russ Klein, president, global strategy, marketing and innovation, Burger King Corp: "We know it's not an easy feat for mums to get kids to choose fruit over other favourite foods. That's why we're thrilled about the success of Fresh Apple Fries. Providing innovative and nutritionally balanced menu options that parents and kids agree on is a hallmark of our BK Positive Steps(SM) and will continue to be a guiding principle as our menu evolves."

Available as part of the new nutritionally balanced Burger King Kids Meal, Fresh Apple Fries provide a full serving of fruit, helping kids meet the recommended fruit intake.

Words: Clare Riley

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