BB’s Coffee & Muffins launches juice brand

BB’s Coffee & Muffins, the UK and Ireland’s shopping centre coffee operator, has teamed up with Juice Junction juice bar to incorporate its offer of juices and smoothies alongside its New Zealand Natural ice-cream range within its cafes.

The company, which currently has eight stores in Ireland and two in the UK, is targeting 20 existing stores to take the new brand this year and also plans to open stores as a stand-alone concept.

Michele Young, BB's retail & brands director, explained: "Consumers' interest in healthy food and drink is growing all the time. We are aware of the growing trend towards juices and smoothies and this is the perfect complement to our wide range of food and drink products."

In the UK market, retail sales of juices and smoothies grew by 7.9% to £1.4 billion. BB's believes there is a strong demand for 'made to order' smoothies in the food service sector.

Drinks in current Juice Junction stores are made from a mix of fresh juice, milk and yoghurt, with a range of frozen and fresh vegetable and fruit ingredients. Customers can select from the existing menu or make up their own drinks, all of which are freshly made to order.

All drinks are free from artificial preservatives and colours and offer a healthy alternative to those customers wanting to follow a healthier lifestyle by eating more fruit and vegetables and cutting down on fat.

Words: Maria Bracken

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